First of all, it works automatically once you have it installed. Smush has a lot of good features that make it among the best in the business. They were among the first on the scene, they've kept up with the times by updating their plugin (as recently as three weeks ago as of this writing) and their name has become synonymous with the act of "smushing down" the size of an image. One of the superhero offerings from WPMUDEV, Smush is one of the archetypal image compression plugins. Crunching down those images can be done in a lot of different ways, but as you might expect, there are tools to do it automatically rather than requiring you to know the ins and outs of Photoshop to do it yourself.įour of those tools are Imagify, EMy Preference Smush
Keeping your images small, both in physical dimensions and in file size, is essential for a fast-loading site. The real drain on your server resources and load times are your images.
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As for file transfers, the code and script files you send to a user are generally quite small. You can lazy-load scripts, and anyway, they're generally pretty quick to execute unless they're needlessly complex, broken, or require a lot of server requests. There are basically two things that influence load times: When you eliminate disparate factors involved in the quality of your web host and the speed of the physical connections between your server and the user, you're left with just site-based factors to consider for speed. In fact, with their recent introduction of Core Web Vitals, site speed is more important than ever. One of the major search engine ranking factors that Google has been pushing recently is site speed.
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